Trusted by regulated enterprises across Africa

Enterprise
conversational AI,
built for Africa.

Reduce cost-to-serve, improve resolution rates, and automate high-volume customer interactions across WhatsApp, SMS, and web - in the languages your customers actually speak.

10+African languages supported natively
< 4 wksTypical time from pilot to live deployment
6+Regulated sectors in production

Sarufi Bot

online

Type a message...

Deployed by enterprises across financial services, transport, education, and public sector

Azam MarineAzam Marine
ICTCICTC
Afya IntelligenceAfya Intelligence
Zan FastferriesZan Fastferries
Wealth Cap FundWealth Cap Fund
EA CapitalEA Capital
RUCURUCU
BRIQBRIQ
Tanzania Creators AwardsTanzania Creators Awards
Azam MarineAzam Marine
ICTCICTC
Afya IntelligenceAfya Intelligence
Zan FastferriesZan Fastferries
Wealth Cap FundWealth Cap Fund
EA CapitalEA Capital
RUCURUCU
BRIQBRIQ
Tanzania Creators AwardsTanzania Creators Awards
Features

Built to run enterprise conversations

From deployment to compliance, operations to oversight - everything your organization needs to run AI-powered customer conversations at enterprise scale, without a long IT runway.

Live in weeks, not quarters

Map customer journeys visually with your operations team - no lengthy specification cycles or dedicated engineering resource required. Most organizations reach a working pilot within days and full production rollout in under four weeks.

Explore builder

Every channel your customers already use

WhatsApp Business API, web, two-way SMS, and USSD - designed once and deployed across every channel. No duplicate build cost, no channel-specific maintenance overhead, no customer left behind on a legacy channel.

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Built for African markets

Native NLP support for Swahili, Yoruba, Hausa, Amharic, and 10+ more African languages. When customers interact in their first language, resolution rates increase and escalation rates drop - measurably.

View languages

Measure what matters

Conversation funnels, resolution rates, escalation triggers, and drop-off analysis - built into the platform. Give operations leadership the reporting they need to prove ROI to the board and continuously improve the customer experience.

See analytics

Integrates with your existing systems

Connect to your CRM, core banking system, ERP, or helpdesk via REST APIs and webhooks. No rip-and-replace, no data migration. Sarufi sits alongside your existing infrastructure and extends it into conversational channels.

Explore APIs

Security you can defend

End-to-end encryption in transit, regional data residency options, and GDPR-aligned data handling - designed to pass the security and compliance reviews that regulated industries require. Data sovereignty stays within your agreed boundaries.

Learn more
How it works

From pilot to production

A structured path from proof-of-concept to full production - in three steps, without a lengthy IT project.

1

Design

Your customer experience team maps conversation flows visually - no code required for the core journeys. The same design runs across every channel from day one.

2

Integrate

Connect to your existing systems - core banking, CRM, ERP - via REST APIs and webhooks. No data migration, no replacement of existing infrastructure.

3

Deploy & scale

Go live on WhatsApp, web, SMS, or USSD in a single deployment. Monitor resolution rates and conversation quality in real time, and iterate with your operations team without re-engaging engineering.

Outcomes

What production looks like

Figures drawn from platform capabilities and typical results across active deployments. Your outcomes depend on configuration, use case, and adoption.

Automation

60–80%

of routine enquiries handled without a human agent

Typical deflection rate in production deployments across finance and transport

Speed

Under 4 weeks

from contract signing to first live conversations

For organizations with existing REST-accessible backend systems

Reach

Zero new apps

required for your customers to engage

WhatsApp, SMS, and USSD run on channels customers already have on their phones

Meet customers on every channel

WhatsApp, web, SMS, and USSD - one conversation design, deployed across every channel your customers are already on. Your existing business systems come along via REST APIs and webhooks, without disruption.

  • Web

  • WhatsApp

  • SMS

    Two-Way SMS

  • *123#USSD

    USSD

  • WhatsApp Business API & Meta Cloud API
  • Web Widget for any website
  • Africa's Talking & Beem Two-Way SMS
  • USSD via popular providers
  • REST APIs & webhooks - no rip-and-replace integration
  • Single flow design, zero channel-duplication cost

Proven across regulated African industries

Financial institutions, national transport operators, universities, and public-sector organisations across East Africa run Sarufi in production - with full compliance posture, local language support, and enterprise SLAs.

SARUFI BOT

online

Habari! Sarufi Finance Bot hapa. πŸ’°
9:00
Nataka kujua salio langu
9:07

You

Nataka kujua salio langu

Tafadhali thibitisha na PIN yako.
10:14
****
10:21
Salio lako: TZS 2,450,000 βœ…
11:28
Pricing

Plans that scale from pilot to production

Start free, scale to enterprise volumes. Custom deployments available - talk to our team about dedicated terms.

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What organizations across Africa say

Operations teams, customer experience managers, and technical leads across Africa have put Sarufi into production - these are their words.

β€œSarufi simplifies chatbot building. Its intuitive interface, robust natural language processing, and versatile integrations make it an essential tool for any developer.”

M
Michael Wekesa

β€œSarufi's AI platform is a developer's dream! Intuitive tools, powerful NLP, and seamless integrations. Truly exceptional chatbot development experience!”

A
Abdulrahim Y Malya

β€œSarufi simplifies chatbot creation with intuitive tools, robust NLP, and seamless integration into multiple platforms. Highly recommended!”

B
Baraka Zacharia

β€œSarufi makes chatbot development easy with its intuitive visual builder and powerful AI capabilities. An essential tool for any developer.”

J
Jackson Kweyunga

β€œSarufi revolutionizes chatbot development! Its intuitive API and powerful NLP made creating complex conversational flows a breeze.”

B
Brightius Kalokola

β€œI loved how Sarufi's AI understands complex sentences especially in Swahili. An absolute joy to develop with - truly built for Africa!”

N
Nyanda Freddy

Common questions

Questions about enterprise terms, compliance, or integration requirements? Our team responds within one business day.

Contact support

Most teams reach a working pilot in days and production rollout in weeks - not months. You design flows visually with your customer experience team, connect your backend via REST, and publish to WhatsApp, web, SMS, or USSD from the same dashboard. Our team supports onboarding and launch alongside you.

Let's talk

Ready to reduce cost-to-serve and improve customer resolution rates?

Financial institutions, transport operators, universities, and public-sector organisations across East and West Africa run production-grade conversational AI on Sarufi. Talk to our team to see how it maps to your operation.