Enterprise
conversational AI,
built for Africa.
Deploy branded WhatsApp, Web, and SMS assistants that handle customer support, sales, and operations at scale - in Swahili, English, and 10+ African languages.
Sarufi Bot
online
Powering conversations for
Azam Marine
ICTC
Afya Intelligence
Zan Fastferries
Wealth Cap Fund
EA Capital
RUCU
BRIQ
Tanzania Creators AwardsAzam MarineICTCAfya IntelligenceZan FastferriesWealth Cap FundEA CapitalRUCUBRIQTanzania Creators AwardsBuilt to run enterprise conversations
Everything your customer experience, operations, and engineering teams need to ship conversational AI at production scale.
Launch faster
A visual flow builder for customer experience teams and a JSON IDE for engineers. Model complex customer journeys in hours, not months - no six-month build.
Explore builderReach customers where they are
Omnichannel by default: WhatsApp Business API, web widget, two-way SMS, and USSD. Design one flow, deploy across every channel your customers use.
See channelsBuilt for African markets
Native understanding of Swahili, Yoruba, Hausa, Amharic and 10+ more African languages - so your customers get answered in the language they actually speak.
View languagesMeasure what matters
Conversation funnels, drop-off analysis, and resolution rates. Give operations leaders the data to prove ROI and keep improving the experience.
See analyticsFits your stack
Connect to your business systems with REST APIs, webhooks, and custom endpoints. Plug into the tools your enterprise already runs on.
Explore APIsSecurity you can defend
End-to-end encryption in transit, regional data residency, and GDPR-aligned data handling - so security reviews don't stall your rollout.
Learn moreFrom pilot to production
Stand up a production-grade assistant without a six-month build - in three steps.
Design
Map your customer journeys visually with your customer experience team, and reuse the same flow across every channel.
Integrate
Connect to your backend services and business data using REST APIs, webhooks, and custom endpoints.
Deploy & scale
Ship to WhatsApp in one click, monitor conversations in real time, and iterate alongside your operations team.
Design
Map your customer journeys visually with your customer experience team, and reuse the same flow across every channel.
Integrate
Connect to your backend services and business data using REST APIs, webhooks, and custom endpoints.
Deploy & scale
Ship to WhatsApp in one click, monitor conversations in real time, and iterate alongside your operations team.
Meet customers on every channel
WhatsApp, web, SMS, and USSD - one conversation design, every channel your enterprise already supports. Bring your business systems along via REST APIs and webhooks.
Web
WhatsApp
Two-Way SMS
USSD
- WhatsApp Business API & Meta Cloud API
- Web Widget for any website
- Africa's Talking & Beem Two-Way SMS
- USSD via popular providers
- Custom Webhooks & REST APIs
- One flow, every channel
Built for enterprise use cases
From national transport operators to universities and financial institutions - Sarufi scales with your operation, your compliance posture, and your customers' languages.
SARUFI BOT
online
You
Nataka kujua salio langu
Plans that scale from pilot to production
Start free, scale to enterprise volumes. Custom deployments available - talk to our team about dedicated terms.
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What builders and operators say
Teams across Africa - from engineering to customer operations - trust Sarufi to power their conversational experiences.
“Sarufi simplifies chatbot building. Its intuitive interface, robust natural language processing, and versatile integrations make it an essential tool for any developer.”
“Sarufi's AI platform is a developer's dream! Intuitive tools, powerful NLP, and seamless integrations. Truly exceptional chatbot development experience!”
“Sarufi simplifies chatbot creation with intuitive tools, robust NLP, and seamless integration into multiple platforms. Highly recommended!”
“Sarufi makes chatbot development easy with its intuitive visual builder and powerful AI capabilities. An essential tool for any developer.”
“Sarufi revolutionizes chatbot development! Its intuitive API and powerful NLP made creating complex conversational flows a breeze.”
“I loved how Sarufi's AI understands complex sentences especially in Swahili. An absolute joy to develop with - truly built for Africa!”
Common questions
Can't find your answer? Reach out to our team and we'll get back to you within 24 hours.
Contact supportMost teams reach a working pilot in days and production rollout in weeks - not months. You design flows visually with your customer experience team, connect your backend via REST, and publish to WhatsApp, web, SMS, or USSD from the same dashboard. Our team supports onboarding and launch alongside you.
Ready to modernize your customer conversations?
Join financial, transport, education, and public-sector teams across Africa running production-grade conversational AI with Sarufi.