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Built by Neurotech Africa, a Meta Business Partner

Turn business processes into conversational agents

Describe the customer journey you want to automate. Sarufi helps you build, test, and deploy AI-powered agents your customers can already reach.

Build your first agentTalk to sales

Trusted by businesses across Africa automating real customer journeys on WhatsApp, SMS, and USSD

Azam Marine
ICTC
Afya Intelligence
Zan Fastferries
Wealth Cap Fund
RUCU
BRIQ
Tanzania Creators Awards
Palladium

Platform

Build agents for the journeys your team repeats every day.

Live channels

  • WhatsAppOfficial WhatsApp Business Platform
  • SMSTwo-way messaging, no app needed
  • USSDReaches every handset on the network
  • Web widgetEmbeddable chat on your site

One agent, every channel

Design the journey once. Sarufi deploys it across WhatsApp, SMS, USSD, and web with no duplicate flow building.

Flow actions

  • Send messageReply, buttons, lists, media
  • ConditionBranch on any collected value
  • LLM agentAnswer with tools and context
  • API callFetch, submit, and trigger

Workflows that do real work

Collect details, call your APIs, answer from your knowledge base, and escalate to a human with full context.

10+

African languages supported natively

Minutes

to your first working agent

60–80%

of routine interactions automated in production

Measurable outcomes

Built for African businesses and proven in production, across support, bookings, payments, and surveys.

How it works

Describe it. Build it. Test it. Deploy it.

Step 1

Describe it

Tell Sarufi what business process you want to automate. Support, bookings, payments, surveys. Start with the customer outcome you want, not a flow diagram.

Step 2

Build it

Design the customer journey visually. Add AI responses, connect your knowledge base, set up payment steps or API calls. No code required for core journeys.

Step 3

Test and deploy

Preview the agent as a real conversation, then publish to WhatsApp, SMS, USSD, or web with APIs, payments, and handoff connected.

Use cases

Six agents every business should have

Pick a business process. Sarufi helps you turn it into a production conversational agent with payments, APIs, and human handoff included. Start from a proven outcome, not a blank canvas.

Support agent

Handles repetitive enquiries, questions, status checks, policy lookups and escalates to a human when the situation needs it. Your team focuses on cases that matter.

60–80% fewer manual responses

Booking agent

Collects booking details, checks availability, confirms appointments or reservations, and sends reminders. No manual coordination required.

More completed bookings

Payment collection agent

Triggers payment prompts inside the conversation, confirms receipt, and sends the customer their confirmation. Turns every interaction into a completed transaction.

Payments inside conversations

Survey agent

Asks structured questions, records responses, and follows up with reminders across WhatsApp, SMS, and USSD. Supports Swahili, English, and mixed language.

Higher response rates

Ticketing agent

Customers check availability, select seats or dates, pay, and receive their ticket through a single conversation. No app required, no manual queue.

24/7 automated ticket sales

Lead qualification agent

Collects budget, location, need, and contact details before routing the lead to your sales team. Filters serious prospects and speeds up follow-up.

Better qualified prospects

Across devices

The same agent, wherever your customer already is.

One flow, every channel

Design the journey once and publish it to WhatsApp, SMS, USSD and web. The logic lives in one place, so a change ships everywhere at once.

Interactive replies

Buttons and lists let customers act without typing or leaving the chat. Fewer typos, fewer dropped orders, and it works on any handset.

Human handoff

Escalate to a person mid-conversation with the full history carried over. Your team picks up knowing what was asked, paid and promised.

Same agent on web

Drop the widget on any page and it answers from the same flows and knowledge base. One agent to build and improve, not one per channel.

Channels

One agent. Every channel your customers already use.

Design the customer journey once. Sarufi deploys it across WhatsApp, web, SMS, and USSD with no channel duplication. Your existing systems connect via REST APIs and webhooks without rip-and-replace.

Sarufi
Web
WhatsApp
Two-Way SMS
USSD
  • WhatsApp Business API & Meta Cloud API
  • Web Widget for any website
  • Africa's Talking & Beem Two-Way SMS
  • USSD via popular providers
  • REST APIs & webhooks – no rip-and-replace
  • Single flow design, zero channel-duplication cost

Built on the official WhatsApp Business Platform

Sarufi is built by Neurotech Africa, a Meta Business Partner. Every WhatsApp agent you ship runs on Meta's official platform.

Meta Business Partner badge

Meta Cloud API

Agents deploy straight to WhatsApp Business through Meta's own Cloud API.

Interactive messages

Reply buttons, list menus, media and WhatsApp UI Flows, not plain text only.

Message templates

Manage and send approved templates from inside your workspace.

Partner-held badge

Neurotech Africa holds the badge and builds Sarufi. No reseller in between.

Outcomes

Real outcomes from production deployments

60–80% automation

Routine support, booking, payment, and survey interactions can be handled automatically before a human agent is needed.

Minutes to first agent

Describe your use case, design the journey, and test it immediately. No long IT project required.

Zero new apps

Customers keep using WhatsApp, SMS, USSD, or your web widget. No downloads, no channel friction.

Human handoff built in

Escalate complex conversations to live agents with context carried over so teams focus on what matters.

API-first platform

Use REST APIs, webhooks, MCP servers, and flow JSON to wire Sarufi into your own systems and developer workflow.

Enterprise ready

Workspaces, team governance, regional hosting, encryption in transit, dedicated support, and SLA terms for production teams.

For developers

API-first under the hood. Your stack stays yours.

The visual builder is one client of the same API you get. Script agent creation, version flows in git, wire conversations into your own services, and go from API key to a live WhatsApp agent without opening the dashboard.

  • REST API for chatbots, flows, knowledge bases, conversations, and analytics
  • Webhooks and API-call nodes to connect any backend mid-conversation
  • MCP servers per chatbot for tool-using AI agents
  • Flows are plain JSON - edit them in the built-in IDE, keep them in git
Read the API docsStart free - no card required
quickstart.shGET
# Everything the dashboard does, over RESTcurl -X GET https://developers.sarufi.io/api/dev/v1/me \  -H "Authorization: Bearer <your-api-key>" {  "workspace": "acme-support",  "chatbots": 4,  "plan": "developer"}
200 OK - free Developer plan, 1,000 messages/month

Pricing

Start free. Scale when you need to.

FAQ

Common questions

Questions about enterprise terms, compliance, or integration requirements? Our team responds within one business day.

Contact support

Contact

Talk to the team behind Sarufi.

Whether you are scoping a first agent or reviewing enterprise terms, reach us on whichever channel suits you. We respond within one business day.