AI-native conversational agent platform

Turn business processes
into conversational agents.

Describe the customer journey you want to automate. Sarufi helps you build, test, and deploy AI-powered agents on WhatsApp, SMS, USSD, and web. Payments, APIs, knowledge base, and human handoff built in.

Build your first agentTalk to sales
10+African languages supported natively
Minutesto your first working agent
60–80%of routine interactions automated in production

Sarufi Bot

online

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Trusted by businesses across Africa automating real customer journeys on WhatsApp, SMS, and USSD

Azam MarineAzam Marine
ICTCICTC
Afya IntelligenceAfya Intelligence
Zan FastferriesZan Fastferries
Wealth Cap FundWealth Cap Fund
EA CapitalEA Capital
RUCURUCU
BRIQBRIQ
Tanzania Creators AwardsTanzania Creators Awards
Azam MarineAzam Marine
ICTCICTC
Afya IntelligenceAfya Intelligence
Zan FastferriesZan Fastferries
Wealth Cap FundWealth Cap Fund
EA CapitalEA Capital
RUCURUCU
BRIQBRIQ
Tanzania Creators AwardsTanzania Creators Awards
The problem

Most businesses already serve customers on WhatsApp and messaging channels, but the work is still manual.

Answering the same questions, collecting the same details, sending the same payment instructions, following up on the same issues. It works at 20 conversations a day. It breaks at 200. It is impossible at 2,000.

Sarufi
The solution

Sarufi turns those repeated customer journeys into conversational AI agents that run 24/7.

Your team handles complex cases. The agent handles everything else: support, bookings, payments, surveys, and data collection across every channel your customers already use.

Use cases

Six agents every business should have

Pick a business process. Sarufi helps you turn it into a production conversational agent with payments, APIs, and human handoff included. Start from a proven outcome, not a blank canvas.

Support agent

Handles repetitive enquiries, questions, status checks, policy lookups and escalates to a human when the situation needs it. Your team focuses on cases that matter.

60-80% fewer manual responses

Booking agent

Collects booking details, checks availability, confirms appointments or reservations, and sends reminders. No manual coordination required.

More completed bookings

Payment collection agent

Triggers payment prompts inside the conversation, confirms receipt, and sends the customer their confirmation. Turns every interaction into a completed transaction.

Payments inside conversations

Survey agent

Asks structured questions, records responses, and follows up with reminders across WhatsApp, SMS, and USSD. Supports Swahili, English, and mixed language.

Higher response rates

Ticketing agent

Customers check availability, select seats or dates, pay, and receive their ticket through a single conversation. No app required, no manual queue.

24/7 automated ticket sales

Lead qualification agent

Collects budget, location, need, and contact details before routing the lead to your sales team. Filters serious prospects and speeds up follow-up.

Better qualified prospects
How it works

Describe it. Build it. Test it. Deploy it.

Start with a business outcome, not a technical specification. Sarufi takes you from idea to live agent in four steps.

1

Describe it

Tell Sarufi what business process you want to automate. Support, bookings, payments, surveys. Start with the customer outcome you want, not a flow diagram.

2

Build it

Design the customer journey visually. Add AI responses, connect your knowledge base, set up payment steps or API calls. No code required for core journeys.

3

Test it

Preview the agent as a real conversation before going live. Catch gaps, test edge cases, and validate the full customer experience end to end.

4

Deploy it

Publish to WhatsApp, SMS, USSD, or web. Connect APIs, payments, and human handoff. Monitor conversations, track drop-offs, and improve in real time.

Outcomes

Real outcomes from production deployments

Typical results across active deployments in financial services, transport, and healthcare. Your outcomes depend on use case, configuration, and adoption.

Automation

60–80%

of routine interactions automated without a human agent

Typical deflection rate in production deployments across financial services, transport, and healthcare.

Speed

Minutes

from business process description to working agent

Describe your use case, design the journey, and test it immediately. No IT project required.

Reach

Zero new apps

required for your customers to use your agent

WhatsApp, SMS, and USSD run on channels your customers already have. No downloads, no friction.

One agent. Every channel your customers already use.

Design the customer journey once. Sarufi deploys it across WhatsApp, web, SMS, and USSD with no channel duplication. Your existing systems connect via REST APIs and webhooks without rip-and-replace.

  • Web

  • WhatsApp

  • SMS

    Two-Way SMS

  • *123#USSD

    USSD

  • WhatsApp Business API & Meta Cloud API
  • Web Widget for any website
  • Africa's Talking & Beem Two-Way SMS
  • USSD via popular providers
  • REST APIs & webhooks - no rip-and-replace integration
  • Single flow design, zero channel-duplication cost
Pricing

Plans that scale from first agent to enterprise

Start free, scale to enterprise volumes. Custom deployments available - talk to our team about dedicated terms.

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Builders and businesses already in production

Operations teams, customer experience managers, and developers across Africa have deployed Sarufi agents in production. These are their words.

“Sarufi simplifies chatbot building. Its intuitive interface, robust natural language processing, and versatile integrations make it an essential tool for any developer.”

M
Michael Wekesa

“Sarufi's AI platform is a developer's dream! Intuitive tools, powerful NLP, and seamless integrations. Truly exceptional chatbot development experience!”

A
Abdulrahim Y Malya

“Sarufi simplifies chatbot creation with intuitive tools, robust NLP, and seamless integration into multiple platforms. Highly recommended!”

B
Baraka Zacharia

“Sarufi makes chatbot development easy with its intuitive visual builder and powerful AI capabilities. An essential tool for any developer.”

J
Jackson Kweyunga

“Sarufi revolutionizes chatbot development! Its intuitive API and powerful NLP made creating complex conversational flows a breeze.”

B
Brightius Kalokola

“I loved how Sarufi's AI understands complex sentences especially in Swahili. An absolute joy to develop with - truly built for Africa!”

N
Nyanda Freddy

Common questions

Questions about enterprise terms, compliance, or integration requirements? Our team responds within one business day.

Contact support

No. A chatbot mainly replies to messages. Sarufi agents can answer questions, collect data, trigger payments, connect to APIs, run workflows, escalate to human agents, and automate complete customer journeys. The better description is a conversational business automation platform: one that helps a business turn a real customer-facing process into an AI-powered agent running across WhatsApp, SMS, USSD, and web.

Let's build

Ready to automate your first customer journey?

Describe the customer journey you want to automate. Sarufi helps you build, test, and deploy AI-powered conversational agents for support, bookings, payments, surveys, and customer operations across every channel your customers already use.

Build your first agentSee customer stories