Turn business processes
into conversational agents.
Describe the customer journey you want to automate. Sarufi helps you build, test, and deploy AI-powered agents on WhatsApp, SMS, USSD, and web. Payments, APIs, knowledge base, and human handoff built in.
Free developer tier · API-first platform · Enterprise SLAs available
Sarufi Bot
online
Trusted by businesses across Africa automating real customer journeys on WhatsApp, SMS, and USSD
Azam Marine
ICTC
Afya Intelligence
Zan Fastferries
Wealth Cap Fund
EA Capital
RUCU
BRIQ
Tanzania Creators AwardsAzam MarineICTCAfya IntelligenceZan FastferriesWealth Cap FundEA CapitalRUCUBRIQTanzania Creators AwardsMost businesses already serve customers on WhatsApp and messaging channels, but the work is still manual.
Answering the same questions, collecting the same details, sending the same payment instructions, following up on the same issues. It works at 20 conversations a day. It breaks at 200. It is impossible at 2,000.
Sarufi turns those repeated customer journeys into conversational AI agents that run 24/7.
Your team handles complex cases. The agent handles everything else: support, bookings, payments, surveys, and data collection across every channel your customers already use.
Six agents every business should have
Pick a business process. Sarufi helps you turn it into a production conversational agent with payments, APIs, and human handoff included. Start from a proven outcome, not a blank canvas.
Support agent
Handles repetitive enquiries, questions, status checks, policy lookups and escalates to a human when the situation needs it. Your team focuses on cases that matter.
60-80% fewer manual responsesBooking agent
Collects booking details, checks availability, confirms appointments or reservations, and sends reminders. No manual coordination required.
More completed bookingsPayment collection agent
Triggers payment prompts inside the conversation, confirms receipt, and sends the customer their confirmation. Turns every interaction into a completed transaction.
Payments inside conversationsSurvey agent
Asks structured questions, records responses, and follows up with reminders across WhatsApp, SMS, and USSD. Supports Swahili, English, and mixed language.
Higher response ratesTicketing agent
Customers check availability, select seats or dates, pay, and receive their ticket through a single conversation. No app required, no manual queue.
24/7 automated ticket salesLead qualification agent
Collects budget, location, need, and contact details before routing the lead to your sales team. Filters serious prospects and speeds up follow-up.
Better qualified prospectsDescribe it. Build it. Test it. Deploy it.
Start with a business outcome, not a technical specification. Sarufi takes you from idea to live agent in four steps.
What do you want to automate?
Describe it
Tell Sarufi what business process you want to automate. Support, bookings, payments, surveys. Start with the customer outcome you want, not a flow diagram.
Welcome
Intent?
Book slot
Build it
Design the customer journey visually. Add AI responses, connect your knowledge base, set up payment steps or API calls. No code required for core journeys.
Sarufi Bot
online
Test it
Preview the agent as a real conversation before going live. Catch gaps, test edge cases, and validate the full customer experience end to end.
Live
Web
Live
SMS
Live
USSD
Live
Deploy it
Publish to WhatsApp, SMS, USSD, or web. Connect APIs, payments, and human handoff. Monitor conversations, track drop-offs, and improve in real time.
Describe it
Tell Sarufi what business process you want to automate. Support, bookings, payments, surveys. Start with the customer outcome you want, not a flow diagram.
Build it
Design the customer journey visually. Add AI responses, connect your knowledge base, set up payment steps or API calls. No code required for core journeys.
Test it
Preview the agent as a real conversation before going live. Catch gaps, test edge cases, and validate the full customer experience end to end.
Deploy it
Publish to WhatsApp, SMS, USSD, or web. Connect APIs, payments, and human handoff. Monitor conversations, track drop-offs, and improve in real time.
Real outcomes from production deployments
Typical results across active deployments in financial services, transport, and healthcare. Your outcomes depend on use case, configuration, and adoption.
60–80%
of routine interactions automated without a human agent
Typical deflection rate in production deployments across financial services, transport, and healthcare.
Minutes
from business process description to working agent
Describe your use case, design the journey, and test it immediately. No IT project required.
Zero new apps
required for your customers to use your agent
WhatsApp, SMS, and USSD run on channels your customers already have. No downloads, no friction.
Ready for your security review
Sarufi runs production customer journeys for banks, transport operators, and healthcare providers. The controls your IT, compliance, and operations teams will ask about are already in place.
Security & data protection
Data encrypted in transit, hosted in a regional environment, and handled in line with GDPR principles. Integrations run over REST and webhooks, so customer records stay in your system of record.
SLAs & dedicated support
Enterprise plans include dedicated onboarding, a committed technical account contact, and defined response-time SLAs for critical issues. Custom uptime and escalation terms available.
Workspaces & team governance
Separate brands, departments, or clients into isolated workspaces with their own team members, agents, and usage limits. Clear boundaries without separate accounts.
Human handoff built in
Conversations escalate to your live agents when they need a person, with full context carried over. Automation handles the routine; your team handles what matters.
Analytics from day one
Track conversations, automation rates, and drop-off points across every channel from a single dashboard. Measure the cost-to-serve you are actually saving.
Custom branding
White-label the web widget and keep every customer touchpoint on your brand, not ours. Available on Business and Enterprise plans.
One agent. Every channel your customers already use.
Design the customer journey once. Sarufi deploys it across WhatsApp, web, SMS, and USSD with no channel duplication. Your existing systems connect via REST APIs and webhooks without rip-and-replace.
Web
WhatsApp
Two-Way SMS
USSD
- WhatsApp Business API & Meta Cloud API
- Web Widget for any website
- Africa's Talking & Beem Two-Way SMS
- USSD via popular providers
- REST APIs & webhooks - no rip-and-replace integration
- Single flow design, zero channel-duplication cost
Plans that scale from first agent to enterprise
Start free, scale to enterprise volumes. Custom deployments available - talk to our team about dedicated terms.
Loading plans…
API-first under the hood. Your stack stays yours.
The visual builder is one client of the same API you get. Script agent creation, version flows in git, wire conversations into your own services, and go from API key to a live WhatsApp agent without opening the dashboard.
- REST API for chatbots, flows, knowledge bases, conversations, and analytics
- Webhooks and API-call nodes to connect any backend mid-conversation
- MCP servers per chatbot for tool-using AI agents
- Flows are plain JSON - edit them in the built-in IDE, keep them in git
# Everything the dashboard does, over RESTcurl -X GET https://developers.sarufi.io/api/dev/v1/me \ -H "Authorization: Bearer <your-api-key>" { "workspace": "acme-support", "chatbots": 4, "plan": "developer"}
Common questions
Questions about enterprise terms, compliance, or integration requirements? Our team responds within one business day.
Contact supportNo. A chatbot mainly replies to messages. Sarufi agents can answer questions, collect data, trigger payments, connect to APIs, run workflows, escalate to human agents, and automate complete customer journeys. The better description is a conversational business automation platform: one that helps a business turn a real customer-facing process into an AI-powered agent running across WhatsApp, SMS, USSD, and web.
Ready to automate your first customer journey?
Describe the customer journey you want to automate. Sarufi helps you build, test, and deploy AI-powered conversational agents for support, bookings, payments, surveys, and customer operations across every channel your customers already use.